The 101 Wild West Rodeo is one of Ponca City's signature annual events, held every June and drawing visitors from across the region. Named after the legendary 101 Ranch, this multi-day rodeo extravaganza features thrilling rodeo competition, live entertainment, food vendors serving up barbecue, chili, and classic fair favorites, and a festive Western atmosphere. Cowboy and Western dress is encouraged. Family-friendly activities include petting zoos, pony rides, and face painting. Evening entertainment features live music and dancing. Rodeo participants are available for meet-and-greets, giving fans a chance to connect with the athletes. The 101 Rodeo Retail Round Up kicks off the week before, with local vendors and shopping throughout downtown.